Ambassadors for Chevalier

At Chevalier, we believe in long-term relationships – with both our customers and the people who represent our brand. Our ambassadors are hunters, outdoor enthusiasts and inspiring individuals who share our commitment to quality, functionality and timeless style in the field.

They choose Chevalier because our garments perform in real hunting environments. We choose them because they represent the same respect for nature, craftsmanship and tradition that lies behind every garment we make.

Ambassador Markus Sämmer

Markus Sämmer is a German outdoor chef, cookbook author and passionate hunter. After many years working in professional kitchens in Munich, he chose a different path – combining his love for cooking with a life spent outdoors. Through his book series The Great Outdoors, television appearances and workshops, he inspires people to cook in nature and make the most of ingredients sourced directly from the wild.

Hunting became a natural part of Markus’ journey towards a more conscious and sustainable way of cooking. For him, hunting is not only about serving game on the plate, but about respecting nature, responsible wildlife management and using every part of the animal – from forest to table.

His favourite Chevalier garments are the Loden Jacket and Loden Pants. The natural wool fabric is quiet in movement and performs just as well during a day of hunting as when cooking over an open fire in the forest.

"When I’m out in nature, I want to focus on the experience – the hunt, the food and the people I share it with. Chevalier’s clothing performs in every situation and combines function, tradition and style."

Favourite hunt: Stalking in forests and mountain terrain
Favourite game: Roe deer
Favourite Chevalier garment: Loden Jacket & Loden Pants + Hunter Stretch Zip Hoodie

Ambassador Johannes Thingnes Bö

Johannes Thingnes Bø is one of the world’s most successful biathletes, with multiple Olympic medals and World Championship titles to his name. Growing up in Stryn on the west coast of Norway, he developed a strong connection to nature from an early age. Skiing, hunting and time spent in the mountains have always been a natural part of life for Johannes.

While biathlon has taken him to the very top of international sport, hunting remains an important way for Johannes to slow down and reconnect with nature. For him, time spent in the mountains and forests offers a different kind of focus – one rooted in patience, respect for wildlife and the traditions of the outdoors.

His favourite Chevalier garments are the Pointer Pro Jacket and Pointer Pro Pants. The lightweight, weatherproof construction and quiet fabrics make them ideal for active days in the mountains, where freedom of movement and reliable protection are essential.

"In biathlon everything is about precision and performance. I appreciate clothing that works the same way in the mountains – reliable, functional and built for real conditions. That’s why I choose Chevalier."

Favourite hunt: Mountain hunting and stalking
Favourite hunting partner: His father
Favourite Chevalier garment: Pointer Pro Jacket & Pointer Pro Pants + Ventus Windblocker Jacket

Ambassador Mattias Westerlund

Mattias Westerlund is a Swedish dog trainer and founder of Hundskolan Vision. Based in Arjeplog in Swedish Lapland, he has spent decades working with hunting dogs and educating handlers. Through his courses, training programs and lectures, Mattias has become a respected voice in the Scandinavian hunting community.

Life in Lapland means long seasons, demanding terrain and often harsh weather conditions. For Mattias, hunting with dogs is built on patience, trust and the unique partnership that develops between handler and dog through years of training and time spent in the field.

In addition to his work in northern Sweden, Mattias travels internationally to hunt, teach and share his knowledge about hunting dogs. Working outdoors in a wide range of climates and environments has taught him the value of reliable equipment.

"Whether I’m training dogs in Lapland or travelling abroad to hunt and teach, I need clothing that performs in real conditions. Chevalier combines durability, functionality and premium quality – gear I can rely on wherever I go."

Favourite hunt: Hunting grouse in the Lapland mountains
Favourite Chevalier gear: Tundra Classical Boots, Pointer 3.0 jacka, Pointer 3.0 Byxa, Vintage Dog Sport-vest + Adventure Mittens

Ambassadors Sauerjaegers

Sauerjaegers is the hunting duo Jeroen and Michiel from the Netherlands, united by a lifelong passion for hunting and the outdoors. Both grew up close to nature and were introduced to hunting early in life by family members – a tradition they are now passing on to their own children.

Through Sauerjaegers they share their hunting experiences and show how hunting can be a natural part of family life. For Jeroen and Michiel, hunting is not about trophies but about connection, respect for nature and passing knowledge on to the next generation of hunters.

For them, equipment must perform in real situations – during long days in the field and throughout an active outdoor life shared with family.

"For us, hunting is about tradition and responsibility. We want to show our children why nature is worth caring for – and have equipment we can rely on in every situation. Chevalier combines functionality, quality and a style that feels at home in the field."

Favourite hunt: Stalking and small game hunting in woodland and farmland

Jeroen’s favourite Chevalier garments: Phoenix Stretch Pants & Baron Shooting Fit Shirt

Michiel’s favourite Chevalier garments: Ashwick Fleece Jacket & Spey Stretch Pants

Ambassador Ida Nilsson

Ida Nilsson is a Swedish dog handler active in both hunting and dog sports. With a strong passion for working dogs, she has spent many years training and developing retrievers for both fieldwork and competition, and is a well-regarded profile within the Scandinavian dog sport community.

For Ida, life in the outdoors is about partnership – between dog and handler, and between people and nature. Through training, hunting and competitions, she has developed a deep understanding of what is required from both equipment and functionality in real situations.

Ida has also been involved in developing several Chevalier garments, where her hands-on experience contributes to well-thought-out details and practical features that make a real difference in the field.

"When you work actively with dogs in all weather conditions, you need clothing that truly performs. For me, Chevalier combines functionality, fit and quality – designed for real-life use."

Favourite hunt: Bird hunting and retrieving with her retrievers

Favourite Chevalier garments: Companion Dummy Vest, Fractus Raincoat, Kelly Longsleeve och Blaire Shooting Fit Shirt

Ambassador Marie Dahm - Moonshinegang

Marie Dahm, known as Moonshinegang, is a German hunter and content creator with a strong passion for hunting, dogs and life in the outdoors. Through her channels, she shares an authentic perspective on modern hunting – where tradition meets a contemporary lifestyle.

Growing up close to nature, Marie developed an early interest in hunting and working with dogs. Today, she combines her passion for hunting with everyday life in the countryside, often accompanied by her dogs. For her, hunting is about connection – to nature, to the animals and to a way of life built on responsibility and respect.

Through Moonshinegang, she inspires a new generation of hunters by showing that hunting can be both grounded in tradition and expressed with a personal sense of style.

"For me, hunting is not just about being outdoors – it’s a lifestyle. I choose Chevalier because the garments combine functionality with a timeless, understated style that feels natural both in the field and beyond."

Favourite hunt: Driven hunts and hunting with dogs

Favourite Chevalier garments: Fractus Raincoat, Vintage Shooting Vest och Diana Hunting Tights