Ambassadors for Chevalier

At Chevalier, we believe in long-term relationships – with both our customers and the people who represent our brand. Our ambassadors are hunters, outdoor enthusiasts and inspiring individuals who share our commitment to quality, functionality and timeless style in the field.

They choose Chevalier because our garments perform in real hunting environments. We choose them because they represent the same respect for nature, craftsmanship and tradition that lies behind every garment we make.

Ambassador Markus Sämmer

Markus Sämmer is a German outdoor chef, cookbook author and passionate hunter. After many years working in professional kitchens in Munich, he chose a different path – combining his love for cooking with a life spent outdoors. Through his book series The Great Outdoors, television appearances and workshops, he inspires people to cook in nature and make the most of ingredients sourced directly from the wild.

Hunting became a natural part of Markus’ journey towards a more conscious and sustainable way of cooking. For him, hunting is not only about serving game on the plate, but about respecting nature, responsible wildlife management and using every part of the animal – from forest to table.

His favourite Chevalier garments are the Loden Jacket and Loden Pants. The natural wool fabric is quiet in movement and performs just as well during a day of hunting as when cooking over an open fire in the forest.

"When I’m out in nature, I want to focus on the experience – the hunt, the food and the people I share it with. Chevalier’s clothing performs in every situation and combines function, tradition and style."

Favourite hunt: Stalking in forests and mountain terrain
Favourite game: Roe deer
Favourite Chevalier garment: Loden Jacket & Loden Pants + Hunter Stretch Zip Hoodie

Ambassador Johannes Thingnes Bö

Johannes Thingnes Bø is one of the world’s most successful biathletes, with multiple Olympic medals and World Championship titles to his name. Growing up in Stryn on the west coast of Norway, he developed a strong connection to nature from an early age. Skiing, hunting and time spent in the mountains have always been a natural part of life for Johannes.

While biathlon has taken him to the very top of international sport, hunting remains an important way for Johannes to slow down and reconnect with nature. For him, time spent in the mountains and forests offers a different kind of focus – one rooted in patience, respect for wildlife and the traditions of the outdoors.

His favourite Chevalier garments are the Pointer Pro Jacket and Pointer Pro Pants. The lightweight, weatherproof construction and quiet fabrics make them ideal for active days in the mountains, where freedom of movement and reliable protection are essential.

"In biathlon everything is about precision and performance. I appreciate clothing that works the same way in the mountains – reliable, functional and built for real conditions. That’s why I choose Chevalier."

Favourite hunt: Mountain hunting and stalking
Favourite hunting partner: His father
Favourite Chevalier garment: Pointer Pro Jacket & Pointer Pro Pants + Ventus Windblocker Jacket

Ambassador Mattias Westerlund

Mattias Westerlund is a Swedish dog trainer and founder of Hundskolan Vision. Based in Arjeplog in Swedish Lapland, he has spent decades working with hunting dogs and educating handlers. Through his courses, training programs and lectures, Mattias has become a respected voice in the Scandinavian hunting community.

Life in Lapland means long seasons, demanding terrain and often harsh weather conditions. For Mattias, hunting with dogs is built on patience, trust and the unique partnership that develops between handler and dog through years of training and time spent in the field.

In addition to his work in northern Sweden, Mattias travels internationally to hunt, teach and share his knowledge about hunting dogs. Working outdoors in a wide range of climates and environments has taught him the value of reliable equipment.

"Whether I’m training dogs in Lapland or travelling abroad to hunt and teach, I need clothing that performs in real conditions. Chevalier combines durability, functionality and premium quality – gear I can rely on wherever I go."

Favourite hunt: Hunting grouse in the Lapland mountains
Favourite Chevalier gear: Tundra Classical Boots, Pointer 3.0 jacka, Pointer 3.0 Byxa, Vintage Dog Sport-vest + Adventure Mittens

Ambassadors Sauerjaegers

Sauerjaegers is the hunting duo Jeroen and Michiel from Belgium, united by a lifelong passion for hunting and the outdoors. Both grew up close to nature and were introduced to hunting early in life by family members – a tradition they are now passing on to their own children.

Through Sauerjaegers they share their hunting experiences and show how hunting can be a natural part of family life. For Jeroen and Michiel, hunting is not about trophies but about connection, respect for nature and passing knowledge on to the next generation of hunters.

For them, equipment must perform in real situations – during long days in the field and throughout an active outdoor life shared with family.

"For us, hunting is about tradition and responsibility. We want to show our children why nature is worth caring for – and have equipment we can rely on in every situation. Chevalier combines functionality, quality and a style that feels at home in the field."

Favourite hunt: Stalking and small game hunting in woodland and farmland

Jeroen’s favourite Chevalier garments: Phoenix Stretch Pants & Baron Shooting Fit Shirt

Michiel’s favourite Chevalier garments: Ashwick Fleece Jacket & Spey Stretch Pants

Ambassador Ida Nilsson

Ida Nilsson is a Swedish dog handler active in both hunting and dog sports. With a strong passion for working dogs, she has spent many years training and developing retrievers for both fieldwork and competition, and is a well-regarded profile within the Scandinavian dog sport community.

For Ida, life in the outdoors is about partnership – between dog and handler, and between people and nature. Through training, hunting and competitions, she has developed a deep understanding of what is required from both equipment and functionality in real situations.

Ida has also been involved in developing several Chevalier garments, where her hands-on experience contributes to well-thought-out details and practical features that make a real difference in the field.

"When you work actively with dogs in all weather conditions, you need clothing that truly performs. For me, Chevalier combines functionality, fit and quality – designed for real-life use."

Favourite hunt: Bird hunting and retrieving with her retrievers

Favourite Chevalier garments: Companion Dummy Vest, Fractus Raincoat, Kelly Longsleeve och Blaire Shooting Fit Shirt

Ambassador Marie - Moonshinegang

Marie known as Moonshinegang, is a German hunter and content creator with a strong passion for hunting, dogs and life in the outdoors. Through her channels, she shares an authentic perspective on modern hunting – where tradition meets a contemporary lifestyle.

Growing up close to nature, Marie developed an early interest in hunting and working with dogs. Today, she combines her passion for hunting with everyday life in the countryside, often accompanied by her dogs. For her, hunting is about connection – to nature, to the animals and to a way of life built on responsibility and respect.

Through Moonshinegang, she inspires a new generation of hunters by showing that hunting can be both grounded in tradition and expressed with a personal sense of style.

"For me, hunting is not just about being outdoors – it’s a lifestyle. I choose Chevalier because the garments combine functionality with a timeless, understated style that feels natural both in the field and beyond."

Favourite hunt: Stalking and hunting with dogs

Favourite Chevalier garments: Fractus Raincoat, Companion Dummy Vest och Diana Hunting Tights

Ambassador Einar Norin

For Einar, hunting is about far more than the shot itself. It’s the whole experience that drives him – the preparation, the connection to nature, the sense of community, and the respect for the game. Making use of the entire animal and understanding the work behind every meal is a natural part of his approach to hunting.

As an ambassador for Chevalier, Einar looks for garments that perform in real conditions – whether it’s active stalking, driven hunts, or long days out in the field. Functionality, durability, and freedom of movement are essential qualities in his gear.

“Hunting, to me, is so much more than harvesting game. It’s about the experience, the nature, and everything around it. That’s why I need clothing I can rely on in any situation.”

Favourite hunting style: Stalking and driven hunts
Favourite game: Fallow deer, roe deer and wild boar
Favourite Chevalier pieces: Vintage Trousers, Mainstone Fleece Jacket, Aston Half Zip and Vintage Shooting Vest

Ambassador Sandrine Verhoeven

For Sandrine, hunting is a way of life where working with her dogs is at the very heart of everything she does. It’s in the partnership between handler and dog that she finds the greatest joy – whether during small game hunting or driven hunts. Developing as a team, reading her dogs, and working together in the field is what truly drives her.

For Sandrine, hunting is about presence, instinct, and respect for nature. The experience in the field, the variation between different types of hunting, and the feeling of being part of something bigger are all essential parts of her passion.

As an ambassador for Chevalier, Sandrine chooses garments that combine functionality with comfort and freedom of movement. Her hunting often involves a high level of activity, placing clear demands on her gear – her clothing needs to perform in all situations, support movement, and stand the test of time.

"I feel most at home when working together with my dogs. There’s something truly special about that partnership in the field – no matter the type of hunt. With the right gear, I always feel ready."

Favourite hunting style: Small game hunting and driven hunts with dogs
Favourite Chevalier pieces: Pointer Chevalite Jacket Women 3.0, Diana Hunting Tights Women and Companion Dummy Vest

Ambassador Joacim Rickling

Joacim Rickling is a hunter, farmer, and TV personality, known from “Farmer seeks wife” where he quickly became one of Sweden's most beloved participants. On his farm in Uppland in Sweden, he lives close to nature and works on the farm daily—a lifestyle where hunting is also a natural and important part.

For Joacim, hunting is about tradition, responsibility, and closeness to nature. It's a way to manage wildlife populations while making the most of what nature provides. Whether it's drive hunting or quiet moments in the forest, he values the calm, the silence, the sense of community, and the feeling of being part of something bigger.

With a daily life marked by physical work and long days outdoors, Joacim has high demands for his gear. As an ambassador for Chevalier, he appreciates clothing that combines durability with comfort and functionality—clothes that hold up in the forest, during hunts, and while working on the farm.

"For me, it's important to have clothes that work in all situations – from working on the farm to hunting trips. They should be durable, comfortable, and able to stand up to real use."

Favorite type of hunting: Stalking

Favorite game: Fallow deer

Favorite items from Chevalier: Hunter Zip Hoodie, Axe Overshirt, Spey stretch pants, Ranger Haul bag

Ambassador Absolutjakt

For Absolutjakt - Sebastian Grundahl - hunting is above all about the interaction with the dogs. The long days in the forest, where the dog works and you follow the hunt together, that's what makes hunting special. With his pointing dogs, Absolutjakt mainly focuses on moose and wild boar hunting, where both the dog's work and the excitement of the hunt itself are central.

As a dog handler, Sebastian spends many long days out in the forest and therefore has high demands on his equipment. The clothes need to work during active hunting days and provide the right protection and freedom of movement, whether it's following the dog through the forest or being ready when the hunt suddenly heats up. For Sebastian, Chevalier is associated with the right equipment for dog handlers – functional garments you can rely on when the hunting day gets long.

"For me, hunting is very much about the interaction with the dog. Spending long days together in the forest and seeing the dog at work is a big part of what I enjoy about hunting. I need gear that works just as well as me and the dog – throughout the entire hunting day.”

Favorite hunt: Moose and wild boar hunting with a dog
Favorite game: Moose
Favorite item from Chevalier: Venture Kevlar Chevalite Pants & Ventus Windblocker Jacket