About Us

We are hunters.

And we know that hunting doesn’t end when the sun goes down, when the fog lifts for the season, or when everyday life moves on. Hunting is a lifestyle – something that lives in the soul, in the heart. It’s anticipation and longing. Freedom. And those moments that mean everything.

Chevalier was founded in 1950 in Dalsjöfors, in the heart of Sweden’s textile industry. Born from a vision to combine an active life close to nature with style, fit, and uncompromising functionality. Where quality, courage, and authenticity are present in every seam, every fabric choice, and every decision.

Creating clothing for people who live with hunting as part of their lives is what drives us. It’s our calling – and what we do every day with passion and a deep commitment to quality and craftsmanship. Always together.

Our Vision

We aim to become a leading brand for hunting and outdoor clothing and accessories across European markets. We want to be part of every hunt.

Our Mission

With a conscious mindset, we develop and offer thoughtful, functional, and well-crafted products for hunting and a life in harmony with nature. We strive to be the first choice for hunters.

Our Core Values

Quality – Our Foundation

Quality reflects our dedication to excellence in everything we do. It means innovation and creativity, outstanding craftsmanship, and responsibility. Our garments are developed in close collaboration with hunters and tested in real conditions – to withstand the toughest challenges.

Community – At Our Heart

Community gives us purpose and creates a sense of belonging. We believe in collaboration, sustainability, and building strong relationships – both within our team and with our customers. We are a family.

Passion – Our Driving Force

A deep passion for what we do drives us to go that extra mile. It means loving your craft, embracing an adventurous spirit, and inspiring others with our energy and commitment.

Our Promise

We are with you through every season. When the wind shifts, the rain falls, or the silence breaks. When patience is tested and focus must be sharp – our garments are there to give you freedom, confidence, and comfort.

Our Responsibility

We take responsibility for the future of hunting and nature. That’s why we work continuously to reduce our climate footprint – through sustainable material choices, long-lasting products, and care in every step from design to delivery.